Jodie Fox

Jodie Fox

Co-Founder and Chief Creative Officer, Shoes of Prey
Co-Founder, Sneaking Duck

Current Positions

Co-Founder and Chief Creative Officer, Shoes of Prey
Co-Founder, Sneaking Duck

Areas of Expertise

Business Business and Government, Business Practice / Management, Manufacturing, Service and Retail, Women in Business
Government Information, Communication and Technology
Not for Profit Women


Jodie Fox is one of the three co-founders of Shoes of Prey, a website where women can design their perfect pair of shoes.

Jodie manages the product research & development and communications for Shoes of Prey. On a day-to-day basis, this involves searching for new materials, consulting with clients on their designs, looking for new designs to bring into the range, devising and implementing communication strategies, and talking to press, celebrities and designers about Shoes of Prey. To date campaigns run by Shoes of Prey have received global recognition from sources such as Wall Street Journal, Sky Business news, Business Insider and many more.

The shape and flavour that Jodie brings to the brand Shoes of Prey is borne out of a career with one of Australia's advertising agencies. Prior to working in the advertising and fashion worlds Jodie spent a number of years practising as a Banking and Finance lawyer with Australian law firm, Ashurst. It was at law school that she met Michael Fox and Michael Knapp, the other two co-founders of Shoes of Prey.

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