Naomi Simson

Naomi Simson

Founding Director, RedBalloon
'Shark', Shark Tank Australia (Channel 10)
Advisory Board Member, Heads Over Heels

Current Positions

Founding Director, RedBalloon
'Shark', Shark Tank Australia (Channel 10)
Advisory Board Member, Heads Over Heels

Previous Positions

Marketing Manager, Apple Computers Australia
Managing Director, Bright Marketing

Areas of Expertise

Business Business Practice / Management, Entrepreneurship, Information, Communication and Technology, Marketing, Service and Retail, Women in Business
Not for Profit Children, Family and Disability, Philanthropy, Women


Considered one of Australia’s tech success stories Naomi Simson founded RedBalloon in 2001. From just an idea and persistence has now served more than 2.5 million customers. She has many labels: entrepreneur, speaker, director, mother, author, blogger, innovator and a passionate individual to name a few And now TV personality with her upcoming appearance on Channel 10s Shark Tank – to air early 2015.. Before founding RedBalloon with business partner Peter she worked with big brands, IBM, Apple, KPMG and Ansett Airlines. All of which influenced her views on workplaces.

She is committed to making the world a happier place and does so via her blogging having written more than 800 posts at since 2006 (which attracts 100,000 visits a year). Being a LinkedIn Influencer with some 800,000 followers, a much sought after speaker. Her first ‘I want what she is having’ was touted by The Australian “as an essential business read” was published in 2006. Her new book “Live what you Love” for sale in March 2015.

Naomi has received a number of high profile awards including the 2008 National Telstra Business Women's Awards for Innovation and in 2011 she won the Ernst and Young Entrepreneur of the Year Industry category. In 2013 she one a global silver Stevie Award for her achievements within the Australian business community and she won the the Pearcey ICT Tech Awards, which celebrate technology entrepreneurship in NSW

Naomi is often called upon by the media to comment on topics including employee engagement, leadership, culture, and entrepreneurship. As a result she has been extensively interviewed on national TV and radio, and in national newspapers, magazines and online media platforms.

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