2019 Women for Media Report
YOU CAN'T BE WHAT YOU CAN'T SEE
We are delighted to share with you the Women’s Leadership Institute Australia 2019 Women for Media Report: ‘You can’t be what you can’t see’. Focusing on mainstream Australian digital media sites, the results demonstrate the critical and ongoing need for a stronger women’s presence in the media. As authors Jenna Price and Anne Maree Payne highlight, “Women make up 50.7 per cent of the population; but the stories which appear in the media do not reflect that reality”.
The research provides a snapshot of Australia’s 15 most influential news sites on four consecutive Thursdays in October 2018. Key findings include:
Women account for 34% of direct sources quoted and 24% of indirect sources (sources named but not directly quoted)
Approximately 50% of the sites achieved gender parity on the representation of male and female journalists
Female journalists wrote 76% of celebrity and royals stories, approximately 40% of stories relating to government, politics, business, finance, law, crime and justice, and 12% of sport stories.