We fund evidence-based research that offers new insights into the experiences of female leaders and progresses our understanding of how to achieve equal voice, equal representation and equal recognition. What are the knowledge and data gaps? What are the causal factors? What measures can be identified to close the gap? Through exploring these areas with expert academics and researchers, we hope to find new ways to address the issues faced, especially in politics, business and the media.
You Can't Be What You Can't See
We are delighted to share with you the Women’s Leadership Institute Australia 2019 Women for Media Report: ‘You can’t be what you can’t see’. Focusing on mainstream Australian digital media sites, the results demonstrate the critical and ongoing need for a stronger women’s presence in the media. As authors Jenna Price and Anne Maree Payne highlight, “Women make up 50.7 per cent of the population; but the stories which appear in the media do not reflect that reality”.
The research provides a snapshot of Australia’s 15 most influential news sites on four consecutive Thursdays in October 2018. Key findings include:
Women account for 34% of direct sources quoted and 24% of indirect sources (sources named but not directly quoted)
Approximately 50% of the sites achieved gender parity on the representation of male and female journalists
Female journalists wrote 76% of celebrity and royals stories, approximately 40% of stories relating to government, politics, business, finance, law, crime and justice, and 12% of sport stories.
Other excellent sources of gender equality research:
Global Institute for Women’s Leadership, King’s College
Harvard University Gender Action Portal
50/50 by 2030 Foundation
Male Champions of Change
Chief Executive Women
Workplace Gender Equality Agency
Resources for gaining a greater understanding of the challenges we face, and proposing solutions.